People’s Community Clinic

Giving voice to the services at the heart of a storied care provider

Giving voice to the services at the heart of a storied care provider

Giving voice to the services at the heart of a storied care provider

Giving voice to the services at the heart of a storied care provider

Giving voice to the services at the heart of a storied care provider

PageDyal_Peoples_Exterior2@2x
The Challenge

In 2015, People’s Community Clinic broke ground on a new facility to better serve its patients. In order to solicit donations to complete the effort (as well as compliment the beautiful new architecture), they needed a new look—one that felt more like an evolution than a revolution.

In addition to the identity, we needed to design signage, wayfinding, and donor recognition for the new building. 

In 2015, People’s Community Clinic broke ground on a new facilty to better serve its patients. In order to solicit donations to complete the effort (as well as compliment the beautiful new architecture), they needed a new look—one that felt more like an evolution than a revolution.

In addition to the identity, we needed to design signage, wayfinding, and donor recognition for the new building. 

In 2015, People’s Community Clinic broke ground on a new facilty to better serve its patients. In order to solicit donations to complete the effort (as well as compliment the beautiful new architecture), they needed a new look—one that felt more like an evolution than a revolution.

In addition to the identity, we needed to design signage, wayfinding, and donor recognition for the new building. 

In 2015, People’s Community Clinic broke ground on a new facilty to better serve its patients. In order to solicit donations to complete the effort (as well as compliment the beautiful new architecture), they needed a new look—one that felt more like an evolution than a revolution.

In addition to the identity, we needed to design signage, wayfinding, and donor recognition for the new building. 

In 2015, People’s Community Clinic broke ground on a new facilty to better serve its patients. In order to solicit donations to complete the effort (as well as compliment the beautiful new architecture), they needed a new look—one that felt more like an evolution than a revolution.

In addition to the identity, we needed to design signage, wayfinding, and donor recognition for the new building. 

My Role
Lead Designer
+ identity concept thru development
+ brand guidelines
+ background illustrations
+ wayfinding system design
+ sign location programming
+ donor recognition
+ experiential graphics
+ presentation lead
Context

People’s began in 1970 as a free clinic in a church basement on “the Drag” across from the University of Texas campus, and has grown to provide care to thousands of patients.

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Peoples_Vintage1
(1 and 2) People’s Free Clinic near UT Austin

With the renovation of a 59,000-square-foot clinic underway, People’s needed a refreshed identity to communicate its story within the new clinic as well as its growing capacity to patients and donors.

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Strategy and Design

At the heart of People’s is its commitment to the community through the services it provides. To make this central to the new identity, a simple, multi-lingual system was developed to tell this story and better connect with supporters and patients.

The heart symbol is a simplified evolution of their previous mark—omitting the abstracted figures and focusing on the heart.

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peoples_patient
PageDyal_Peoples_Exterior@2x

The identity was integrated into the new facility in collaboration with Studio8 architects. The clear, bold, and direct experiential graphics, wayfinding, and donor recognition create a welcoming environment to enrich the patient experience.

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This work was completed at Dyal and Partners.
Photography by Lars Frazer
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